Throughout the recession and in its wake, Suncoast was forced to restrict its advertising efforts to a minuscule level. I
n 2014, Suncoast Credit Union launched a massive branding campaign whose primary goal was to reintroduce the credit union to its DMA.
Before it could launch a large-scale campaign, Suncoast needed to understand a few things about its current and potential member base: What is important to them? How need do they have that Suncoast can satisfy? Finally, what do they think about Suncoast?
Ideas & Storytelling helped Suncoast analyze industry research and formal surveys of its members, members of other credit unions, and bank-only customers. Additionally, Grownman Brand conducted our own online surveys to attain more data we could use in developing Suncoast’s strategic plan.
Months of analysis yielded several valuable findings, including the realization that Suncoast enjoyed a favorable perception in the marketplace. However, the most important discovery was the fact that banking at Suncoast saves its members money compared to banking at a bank.
This nugget of truth would become the foundation for Suncoast’s storytelling. A true differentiator that lifted Suncoast above its competition, it proved to be the seed that sprouted the Save More for Life Campaign.
Since 1934, Suncoast has been there for the hardworking members of the community, who each day strive to achieve more out of life. With trusted advice and service that helps you keep more of your money so you can focus on what really matters, Suncoast helps you save more for life.
Giving back to the community isn’t something Suncoast does once in a while during a promotion. It’s what the credit union has done since its founding nearly 80 years ago.
It’s not what you’d expect from a bank, but Suncoast isn’t a bank. It’s a credit union and our community is their home.
