Ideas For (a) Change
As the old story goes…Two guys meet and exchange a dollar. Each walks away with a dollar. Two guys meet and exchange an idea. Each walks away with TWO ideas. The Internet has thrown the latter exchange off balance. There is no shortage of ideas being spread, but the exchange rate is faltering. In today’s world, thousands of people meet online. For everyone with an idea, hundreds more have an opinion. So here’s an idea:Just for today…think before you like, comment or share. Offer more than mere...
Post Card from Marketing Istanbul
Recently, I received a direct mail piece that caught my eye. It intrigued me not because of its stunning design but because it seemed as if it was delivered from another era, a message so old I imagined it being hand-carried along the Silk Road to its addressee in...
Why Not?
Why Not?Organizations that have a history of success are often the most resistant to change. Many established companies that have been successful in the past are not as successful as they used to be, so they go looking for new ideas hoping to rekindle the triumphant...
The Importance of an Idea’s Point of View
Nature is incapable of patter. Anyone who’s ever sat on a porch during a rainstorm might agree. The rain’s pounding of the earth may be unrelenting, beautiful, and scary all at once...but it’s never incessant. Incessancy is man-made. So is patter. Patter, like...