About Us

Our clients have called us an advertising agency, branding consultants, and marketing guys. We like to consider ourselves people who think up great ideas and tell memorable stories with a passionate focus on the customer’s experience.

We are constantly learning and evolving with the world around us. Though we may have changed a lot along the way,  we’ve never lost that common thread woven through time: our passion for ideas and storytelling.

Gordon Myhre

President

Gordon is a storyteller, conversationalist and craftsman. Through a variety of media, he encourages dialogue and weaves allegories that are comfortably simple, deceptively complex and always engaging. He expresses his art through captured imagery, moving pictures; written, spoken and recorded word as well as through wood, metal and occasionally a fly rod. He is fluent in technology, a perpetual student of culture, and a follower of the Tao. Gordon comes from Staten Island, NY, but has made his home in Florida for over 30 years. He rides a bicycle over 100 miles each week, lives close to the ground and returns to the woods several times a year to maintain equilibrium.

Fred Smith

Vice President of Strategy

Writer. Filmmaker. Drummer. Idea tinker. Story wrangler.

“On a commercial shoot for a theme park some years ago, I rode a looping roller coaster eleven times in a row with a camera expertly rigged to my chest by grips who were pros when I was in grade school. I puked shortly after and had a headache for two days. We can laugh about it now since we got the shot  and the client loved the spot.”

Matt Wiggins

Creative Director

In his dozen years at I&S, Matt has adapted to fill many creative roles desired by fast-moving marketing teams. He’s a video creator, a designer for web and print, a power-keynoter, an asset creator and manager for marketing systems like Marketo and Mailchimp, and an all-around problem solver.  Matt likes to make stuff happen.

Matt is a regular swamp-dweller, cyclist, gardener, and backyard chicken wrangler. He is never more than a few steps from a guitar or banjo and always has a song ready to sing for his wife and two baby boys.

The Workshop

I&S is headquartered in a historic Tampa building that began its life as a corner grocery. Over the years, it has evolved and been many things. Pieces of its former functionality have been preserved and blended to create the eclectic atmosphere it offers today. It has always been a part of and a reflection of the community that surrounds it.