As part of the Save More for Life campaign to explain how much a person can save by banking at Suncoast Credit Union, Grownman Brand created a sweepstakes whose grand prize was a 2014 Subaru XV Crosstrek.
Before it could launch a large-scale campaign, Suncoast needed to understand a few things about its current and potential member base: What is important to them? How need do they have that Suncoast can satisfy? Finally, what do they think about Suncoast?
We created a series of mass media ads that included television commercials, billboards, online banner ads, and Pandora radio spots. Each of our ads had a “Save more for Life” message, as well as a strong call-to-action inviting users to visit Suncoast’s website to register for a chance to win the Subaru and other prizes.
At the Suncoast website, users were reminded of the research-proven truth that banking at Suncoast can save a family with multiple Suncoast products as much as $1040 per year. Upon entering the sweepstakes by filling out a custom-designed, online form, users provided Suncoast with valuable information the credit union could use in future marketing efforts.
The Road to Savings Sweepstakes proved to be an extremely successful campaign with 16 lucky winners taking home prizes and Suncoast gaining more than 40,000 marketing leads.
