In 1976, Lazydays RV began with two travel trailers and $500 in cash.  Almost 30 years later, the company had grown to become the largest single-site RV dealer in the world. 

On top of its industry after three decades of explosive growth, Lazydays understood the company was at a critical juncture. By the mid-2000s, the world had changed. The Greatest Generation, the demographic of enthusiastic customers that had propelled Lazydays to market dominance, had aged. The local market had become saturated with competitors. A recession that would push the country’s economy to the brink was looming.

It was clear that the business strategies and tactics that had gotten Lazydays to the top would not sustain success in a rapidly changing future. Changes were in order, and that’s where Ideas & Storytelling stepped in. 

We listened to Lazydays explain their storied history and communicate their desire to be more than just the number one RV dealership in the world.  

We analyzed every aspect of the company over a series of months, immersing ourselves in life at Lazydays from both the customer and team member perspectives. 

Then, we formed a belief system. Lazydays wasn’t just a hyper-scale RV dealership. It was a place to which travelers from around the world gathered to meet old friends and make new ones. It was a sanctuary where they could seek guidance from the “Family of Experts” that comprised the incomparable staff. To those who loved RVing, Lazydays was home.

Armed with an ironclad belief system, we then set about creating stories that reframed the successful dealership into a national treasure, beloved by the RVers and team members who proudly called Lazydays home.