betterRving – A Content Marketing Tool
In print and online. A virtual campfire where RVers learn to become better RVers.
betterRVing was created to be a virtual campfire, a perpetual dialog between Lazydays and their audience and an opt-in, content marketing tool that assists in customer retention during a long buying cycle. Every story encourages interaction, which in turn leads to the kind of dialogue that keeps Lazydays at the top of the consumer’s mind when it’s time to shop for a new RV.
betterRVing is the definitive source of expert information for the adventurous RVer.
Simply put… it’s where RVers go to become better RVers.
betterRVing.com was created to be a virtual campfire that opened a perpetual dialog between Lazydays and their customers. Through its diverse content, betterRVing provides RVers with the knowledge they crave, while positioning Lazydays as the definitive experts on everything RV-related.
Ideas & Storytelling worked closely with Lazydays’ most knowledgeable employees to essentially transform their insight into entertaining stories experienced by tens of thousands of RVers every month.
The RV industry’s buying cycle is typically three to five years. betterRVing served as a successful inbound marketing tool that aids in customer retention during a long buying cycle. Every story encourages an interaction, which leads to the kind of communication that keeps Lazydays at the top of the consumer’s mind when it’s time to shop for a new RV.