The Importance of an Idea’s Point of View

Nature is incapable of patter. Anyone who’s ever sat on a porch during a rainstorm might agree. The rain’s pounding of the earth may be unrelenting, beautiful, and scary all at once...but it’s never incessant.  Incessancy is man-made. So is patter.  Patter, like traffic, is something all marketers try to avoid, Still, we cause it every day by merely existing in the same space as others. That’s why advertising is doomed. All of it. Because, at its essence, an ad (or anything that settles for...